Fashion Merchandising: An Introduction

Description

This book on “Fashion Merchandising: An Introduction” is aimed at helping the students to understand the fundamental concepts of fashion, retailing and merchandising. This has been designed to provide an in-depth knowledge regarding terminology related to fashion merchandising, concept related to retailing, types of retailing, fashion forecasting, visual merchandising, advertising and promotion, export and import procedure of textiles and apparels, role of different organizations in export promotion.