Trends on consumer buying behaviour

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SKU: MMC-9789391531683 Categories: , , ,

Description

The marketing industry is experiencing a revolution in the emerging era. A wide range of items and services are available in the digital market. Through social media, the Internet has evolved into an intelligent agent that allows for complex interaction between networks of individuals. Customers can quickly find the best product or service price. The goal of this article is to look at the numerous elements that influence customer purchasing decisions. The impact of psychological elements on customer purchasing behavior is investigated. The study is based on consumer perceptions and satisfaction in order to better understand consumer buying behavior and decision-making in the social market.

Book Details

Weight 128 g
Dimensions 0.3 × 5.5 × 8.5 in
Edition

First

Language

English

Binding

Paperback

Binding

Pages

102

ISBN

9789391531683

Publication Date

2022

Author

Prem Kumar

Publisher

Anjuman Prakashan

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